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Dear Author,

What of your book before it is available for sale?


Both pre-release and cover reveals happen before your book is published, so here they appear today, in the same blog.

Kindle allows you to set your self-published ebook (NOT amazon createspace paperback) up for pre-order, 90 days before the title is published. People can see its description and pre-order it, so it’s sent directly to their device the day of. This is exciting for many readers.

What it means for sales: Preorders are counted as sales on the DAY they are purchased, and do not stack up and get counted as sales on the release day.

The drawback to the pre-order. Your sales will be scattered and not count on release day. If you’re banking on release day to stack sales and make a bestseller list, than you might want to stay away from pre-order. For book one I set pre-order up to finish 2 days before my print book (so the ebook was released ahead of time), so I could get reviews for book up (you can’t have reviews during pre-order!), allowing reviews by early readers and ebook readers by the time me book appeared on blogs on June 4th. of course, people ordered on June 2nd and 3rd, but that is not a bad thing at all. I kept my book links quiet for those two days. In edition, you cannot set up editorial reviews until the book goes live, so you will have to add those later.

Don’t forget: to update the backs of your previous titles with new pre-order information. You can add it yourself, or contact you book formatters.

Why I like pre-order. It gets my book out there and gives readers the blurb and cover art.

Cover Reveal

Some blogs do cover reveals ahead of your book being published. The consensus is that cover reveals only generate excitement, not guaranteed sales. They are plenty of fun and keep people engaged, but cover reveals are not something I would recommend paying for, when you book is not available to buy on impulse. With pre-order live for your ebook, people can purchase it by clicking on the link in the cover reveal, but they won’t get it right away, and that might stop them. Remember, you are advertising something that doesn’t have any reviews yet. It’s just the nature of the cover reveal. If you find that preorder + cover reveal= sales, then paid services would be worth it. You could try testing cover reveal sales out using affiliate links (I’ll be posting on that during the end of the June series), but bloggers who will be hosting your reveal usually set up their own affiliate links.

As an author, I suggest:  having preorder up and running when the cover reveal happens, so you can link to your amazon page from it. It also helps to have your page for the book up and running when you approach bloggers.

  1. Set up your preorder 90 days in advance.
  2. Contact cover reveal sites for reveal and review on advance days 1-60.
  3. Publicize cover reveal on advance day 60.
  4. Continue approaching bloggers from advance days 1-90.
  5. Release officially in 90 days from when the pre-release went up (you can release the ebook a few days before in order to get reviews posted, and keep print edition on the 90 day mark)

So authors do say that shorter pre-order periods are better. Any thoughts on this?

This post will also fit for marketing, and I’ll link back to it for the launch, but since pre-order is a method of publishing, it first appears in the “On publishing” section.

When you set up your pre-odrer, make sure you submit your book to goodreads. If it doesn’t show, add it here: https://www.goodreads.com/book/new


If you enjoyed my Dear Author post, please add my book to your amazon wish list so it shows up in Amazon emails to current subscribers! It’s free to you, and a huge help to me! (and only takes 3 clicks!)


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